Techniques of Alcohol Management | OLBA

In addition to the largest bar industry trade show in the Midwest, the Buckeye Bar Expo also provides excellent educational opportunities for all aspects of bar management. These seminar topics have been handpicked to provide valuable training opportunities, information about the latest industry trends and ideas to increase the efficiency and profitability of your establishment. A detailed description of each seminar is included below.

10 a.m.

Techniques of Alcohol Management

Presented by: Max Sorensen, State TAM Coordinator

TAM, as it is commonly referred to as, is the premier server training course for the alcohol industry. The courses main goal is to provide risk management techniques that keep bars safe while ensuring that the energy and ambience of the establishment is not lost. The course focuses on ID verification, the legal requirements facing employees and tools to deal with unruly customers. Not only is the information provided in this course vital to the longevity of your establishment, but it also allows bar owners to outsource the parts of employee training that are so often skipped. The TAM course is the only seminar with a cost ($25 for OLBA members and their staff, $65 for non-members) because the course is provided by a third party.

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12 p.m.

Do’s and Don’ts of Liquor Law

Presented by: Dominic Panzera, Counsel and Sharon Mull, Assistant Council

Do you have questions about what is legal, but have been afraid to ask?  Then this seminar is for you!

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1 p.m.


Presented by:

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2 p.m.

How to Run Kick-Ass Promotions in Your Bar

Mike Matsinger.jpg

Presented by: Mike Matsinger, World Tavern Entertainment

The busiest bars in the country have one thing in common, they have something going on every night of the week. But who has the time for that?

Mike Matsinger, the founder of World Tavern Entertainment, is a fun and high-energy personality that will show you the key elements to planning and executing KICK-ASS PROMOTIONS in your bar!

  1. Why you NEED something going on every night of the week.

  2. Why your current promotions may be the best-kept secret in town.

  3. How your promotions define the customers you attract.

  4. There’s more to holidays than St. Patrick’s Day!

  5. The 3 types of must-have promotions.

  6. How to maximize your BIG EVENTS!

  7. How to plan and execute a full year of promotions.

If you manage a bar and aren’t running promotions 365 days a year, this is a MUST SEE presentation.

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