Just Drinks

Pernod Ricard is to launch a range of Beefeater gin RTD cocktails in the UK after a trial in two other markets.

PepsiCo's CEO believes his company should be able to charge more for US beverages this year, because rivals stung by cost increases lack the will to fight on price.

Wooler Brands has secured a sponsorship arrangement for its Howler Head flavoured whiskey brand with the Ultimate Fighting Championship (UFC).

The British Prime Minister is heading to India later this month, with the country's authorities targeting "early wins" in a future trading relationship that could cut the rate of duty on Scotch whisky, according to a report.

US spirits company Iztok has unveiled a new brandy under its Yebiga brand name in the country.

Here's a round-up of just-drinks' latest members-only content and a look at this week's headlines, along with our thoughts.

The Boston Beer Co's Dogfish Head brewery has launched a lemon-flavoured non-alcoholic beer.

Henkell Freixenet has added three more still wines to its Freixenet brand, including a Rioja.

Kentucky Peerless Distilling Co is to launch two rye whiskies in the UK.

Sales growth for PepsiCo's North American beverage unit slowed in Q1 compared to the final quarter of last year, but remained in line with 2020's full-year performance.