Diageo pays US$5m to settle SEC sales-boosting charge
on February 20, 2020 at 4:50 pm
Diageo has said it is "pleased" to have settled a charge from the US Securities and Exchange Commission that it hit performance targets by pressuring North American distributors to take extra stock.
The Boston Beer Co ready to fight hard seltzer "elephants in bathtub"
on February 20, 2020 at 2:31 pm
The Boston Beer Co is confident its Truly hard seltzer brand can withstand the coming onslaught of mainstream beer brands into the category.
Campari Group keen to break new cocktail markets through Asia HQ switch to Singapore
on February 20, 2020 at 1:48 pm
Campari Group CEO Bob Kunze-Concewitz has said switching his company's Asia headquarters from Australia to Singapore will bring staff closer to new core spirits markets.
How did The Boston Beer Co perform in 2019? - results data
on February 20, 2020 at 12:24 pm
Boston Beer Co is toasting its early-mover strategy in the alcoholic soft drinks category, rounding off 2019 with a 25% increase in sales.
Diageo adds more clubs to Captain Morgan Major League Soccer tie-up
on February 20, 2020 at 11:12 am
Diageo has extended the Major League Soccer sponsorship arrangement in the US for its Captain Morgan rum brand.
PepsiCo lines up 2020 Pepsi football campaign - video
on February 20, 2020 at 10:56 am
PepsiCo has released its 2020 international football campaign, highlighting Pepsi's ongoing partnership with the UEFA Champions League.
Molson Coors Beverage Co rebrands Redd's Apple Ale
on February 20, 2020 at 10:17 am
Molson Coors has announced plans to rename its Redd's Apple Ale range, as it looks to focus on apple flavourings.
Lux Row Distillers relaunches Daviess County Kentucky Straight Bourbon
on February 20, 2020 at 10:15 am
Kentucky distiller Lux Row has relaunched a range of 'ultra premium' Bourbons.
Constellation Brands gets behind incubator project Karma Wellness Water
on February 20, 2020 at 9:47 am
Constellation Brands has announced a marketing activation in collaboration with incubator brand Karma Wellness Water.
Alderman's Drinks' Arlu Rum - Product Launch
on February 20, 2020 at 9:13 am
Didsbury Gin maker Alderman's has rolled out a range of rums as it looks to capitalise on the popularity of the spirit in the UK market.