Beam Suntory readies global campaign for Bowmore Scotch whisky
on September 18, 2020 at 3:01 pm
Beam Suntory has lined up a global digital activation to celebrate the 240th anniversary of single malt Scotch whisky brand Bowmore.
Pernod Ricard eyes China store expansion as Martell boutique debuts in Shenzhen
on September 18, 2020 at 2:29 pm
Pernod Ricard has said the inaugural boutique outlet for Cognac brand Martell, in Chinese border city Shenzhen, will be a model for other retail projects around the world.
If you read only one thing... - This week's must-reads on just-drinks
on September 18, 2020 at 1:57 pm
Here's a look at the biggest stories and the best content from just-drinks this week.
Anheuser-Busch InBev takes Budweiser Zero to Canada
on September 18, 2020 at 1:00 pm
Anheuser-Busch InBev has expanded the distribution of non-alcoholic Budweiser Zero to Canada.
Corporate Social Responsibility activations around the world - The IARD Digest - September 2020
on September 18, 2020 at 12:55 pm
Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, reviews some of the alcohol industry's recent CSR activities. Here's a look at what's been going on in recent weeks.
The Boston Beer Co's Dogfish Head Re-Gen-Ale beer - Product Launch
on September 18, 2020 at 12:49 pm
The Boston Beer Co's Dogfish Head Brewery has teamed up with an agricultural technology company to brew a beer made with sustainable ingredients that can be traced back to their producer.
Budejovicky Budvar sees Budweiser Budvar UK off-premise sales soar in lockdown
on September 18, 2020 at 11:59 am
Czech brewer Budejovicky Budvar has hailed a significant lockdown sales boost for its flagship Budweiser Budvar brand in the UK as a packaging overhaul is being rolled out.
Four Pillars Bloody Shiraz Australian gin hits the UK
on September 18, 2020 at 11:42 am
Australian gin producer Four Pillars has broadened the reach of its namesake brand's Bloody Shiraz iteration to the UK.
The Coca-Cola Co's Fairlife Core Power Elite Strawberry - Product Launch
on September 17, 2020 at 3:03 pm
The Coca-Cola Co has added a new variant to its RTD Core Power Elite range in the US.
Carlsberg follows double-digit H1 sales slide with upbeat August
on September 17, 2020 at 2:17 pm
Carlsberg has suggested that a corner has been turned in 2020 after a first-half decimated by COVID-19.