Just Drinks

Beam Suntory has lined up a global digital activation to celebrate the 240th anniversary of single malt Scotch whisky brand Bowmore.

Pernod Ricard has said the inaugural boutique outlet for Cognac brand Martell, in Chinese border city Shenzhen, will be a model for other retail projects around the world.

Here's a look at the biggest stories and the best content from just-drinks this week.

Anheuser-Busch InBev has expanded the distribution of non-alcoholic Budweiser Zero to Canada.

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, reviews some of the alcohol industry's recent CSR activities. Here's a look at what's been going on in recent weeks.

The Boston Beer Co's Dogfish Head Brewery has teamed up with an agricultural technology company to brew a beer made with sustainable ingredients that can be traced back to their producer.

Czech brewer Budejovicky Budvar has hailed a significant lockdown sales boost for its flagship Budweiser Budvar brand in the UK as a packaging overhaul is being rolled out.

Australian gin producer Four Pillars has broadened the reach of its namesake brand's Bloody Shiraz iteration to the UK.

The Coca-Cola Co has added a new variant to its RTD Core Power Elite range in the US.

Carlsberg has suggested that a corner has been turned in 2020 after a first-half decimated by COVID-19.