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Diageo pays US$5m to settle SEC sales-boosting charge
on February 20, 2020 at 4:50 pm
Diageo has said it is "pleased" to have settled a charge from the US Securities and Exchange Commission that it hit performance targets by pressuring North American distributors to take extra stock.
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The Boston Beer Co ready to fight hard seltzer "elephants in bathtub"
on February 20, 2020 at 2:31 pm
The Boston Beer Co is confident its Truly hard seltzer brand can withstand the coming onslaught of mainstream beer brands into the category.
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Campari Group keen to break new cocktail markets through Asia HQ switch to Singapore
on February 20, 2020 at 1:48 pm
Campari Group CEO Bob Kunze-Concewitz has said switching his company's Asia headquarters from Australia to Singapore will bring staff closer to new core spirits markets.
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How did The Boston Beer Co perform in 2019? - results data
on February 20, 2020 at 12:24 pm
Boston Beer Co is toasting its early-mover strategy in the alcoholic soft drinks category, rounding off 2019 with a 25% increase in sales.
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Diageo adds more clubs to Captain Morgan Major League Soccer tie-up
on February 20, 2020 at 11:12 am
Diageo has extended the Major League Soccer sponsorship arrangement in the US for its Captain Morgan rum brand.
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PepsiCo lines up 2020 Pepsi football campaign - video
on February 20, 2020 at 10:56 am
PepsiCo has released its 2020 international football campaign, highlighting Pepsi's ongoing partnership with the UEFA Champions League.
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Molson Coors Beverage Co rebrands Redd's Apple Ale
on February 20, 2020 at 10:17 am
Molson Coors has announced plans to rename its Redd's Apple Ale range, as it looks to focus on apple flavourings.
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Lux Row Distillers relaunches Daviess County Kentucky Straight Bourbon
on February 20, 2020 at 10:15 am
Kentucky distiller Lux Row has relaunched a range of 'ultra premium' Bourbons.
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Constellation Brands gets behind incubator project Karma Wellness Water
on February 20, 2020 at 9:47 am
Constellation Brands has announced a marketing activation in collaboration with incubator brand Karma Wellness Water.
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Alderman's Drinks' Arlu Rum - Product Launch
on February 20, 2020 at 9:13 am
Didsbury Gin maker Alderman's has rolled out a range of rums as it looks to capitalise on the popularity of the spirit in the UK market.