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Nightclub & Bar Digital: Operations

  • The Sound of Cocktails: The Importance of Music & Menu Programming
    by David Klemt on August 14, 2018 at 6:45 pm

    Humans are hardwired to respond physiologically and psychologically to music. Savvy operators understand this and program their music to leverage desirable results like increased order frequency and boosted check spends. But beyond influencing guest behavior, what else can be learned about music, music genres and cocktail menu programming? Nightclub & Bar spoke with an industry expert who revealed some fascinating discoveries regarding music and drink orders. […]

  • Five Steps for Converting Customers into Regulars
    by Kevin Tam on August 13, 2018 at 10:15 pm

    Regular guests are the backbone of any successful bar or restaurant. Without a regular flow of repeat guests, operators are left scrambling to find new customers. Guest acquisition is much costlier than guest retention, so operators should focus on converting first-time guests into regulars. Here are five tips for transforming customers into repeat guests. […]

  • 4 Bar and Restaurant Marketing Myths Busted
    by Donald Burns on August 11, 2018 at 5:07 am

    “Drive traffic.” “Get butts in seats.” “Be top of mind.” Do any of these marketing terms should familiar? Of course they do—they're some of the many buzzword-laden phrases marketing experts use regularly. They also tend to sell the idea that marketing a bar, nightclub or restaurant is incredibly challenging. Read on to see how industry expert Donald Burns shoots down that and other marketing myths. […]

  • Business Beatdown: Giving Yourself a Fighting Chance
    by David Klemt on August 10, 2018 at 2:07 am

    Eric Hobbie, "intoxicologist" at the Palms, the Camden and Apex Social Club, has learned a lot about launching successful bar programs. Whether the program is being implemented at a small independent bar or a multi-million-dollar lounge, Hobbie's experience has given him plenty of insight into what gives an operator a fighting chance. Read on for the knowledge he's gained working at some of the best bars in the country. […]

  • Latest U.S. Bureau of Labor Report: Industry Inching Closer to 12 Million Jobs
    by David Klemt on August 7, 2018 at 2:47 am

    According the latest Employment Situation report by the Bureau of Labor Statistics, the United States added 157,000 jobs in July. Of those, more than 26,000 were added by our industry. Read on to learn more about the latest BLS Employment Situation analysis. […]

  • Stuck in a Leadership Rut? Here's How to Pull Yourself Out
    by Donald Burns on August 4, 2018 at 12:50 am

    What do you do when your dream of running your own bar, nightclub or restaurant turns into a nightmare? You try to lead but nobody seems to be listening. You try to motivate but the vibe among your staff members is bad. When you find yourself dug into a leadership rut you can either keep digging your own grave or you can change your attitude and climb out. The choice is yours. […]

  • What is Employee Advocacy? System Social's Founder Explains
    by David Klemt on August 3, 2018 at 9:39 pm

    You're a smart operator and you know that social media is crucial to your success. So why don't your employees post about your business? It's a frustrating problem to have. You know that more eyes on your brand means more people through your doors, and that means more money in the pockets of your bartenders and servers. Seems like a no-brainer yet your staff won't fall in line. A new employee advocacy app seeks to solve this problem for you. […]

  • Q&A with Outdoor Bar Bracket Winner Whiskey Blue Atlanta
    by David Klemt on July 30, 2018 at 7:38 pm

    Several weeks ago, as the weather warmed around the country, we asked you to choose your favorite outdoor bar. The winner as chosen by Nightclub & Bar readers is Whiskey Blue in Atlanta, Georgia! General manager David Schweitzer graciously took the time to share valuable insights into Whiskey Blue’s operations. Read on to learn about the design of Whiskey Blue’s two outdoor spaces, cocktail menu and promotions, and marketing strategy. […]

  • The 3 Big Problems with New Restaurant Managers
    by Donald Burns on July 29, 2018 at 7:41 pm

    As you know, managing a restaurant or bar is not all sunshine and rainbows. However, many new managers find this out the hard way, sometimes through the lackluster results they get when taking the management wheel. If you find yourself in a new management position or you're an owner about to promote someone to manager, read this and take notes! […]

  • Beyond Barbecue Sauce: New Ways to use Whiskey in the Kitchen
    by Kelly Magyarics on July 29, 2018 at 7:29 pm

    Barbecue sauce is a mere sliver of the versatile applications using Scotch, bourbon, Japanese whisky and single malts from the beginning to the end of the meal. From a marinade for wet-aged steaks to a smoky caramel sauce for an ooey-gooey dessert, we’ll show you how to inject your culinary program with brown spirits. […]